ID - INTERCULTURAL DESIGN: The Compilation

03/02/2025 - 24/03/2025 (Week 1 - Week 7)

Te Li Wen (0367811)

Design Principles - Bachelor of Design in Creative Media - Taylors University

Compilation and Reflection

Tables Of Content

Instructions

Lecture Notes

Tasks

Field Study And Data Collection

Final Task

Feedback

Instructions

Lecture Notes

Tasks

For Task 1, we had to form a group of six and develop a proposal based on the theme of Everyday Design. Given the diversity of courses and semesters in our class, each group could include a maximum of three students from the same course and semester to ensure fairness. I teamed up with two friends and three unfamiliar classmates.

Groupmates:

Irdhina binti Mazli Sham

Rachel Ng Jie Ting

Liong Xenyi

Anoushka Bedi

Aminath Eema Thoriq

Brainstorming:

We decided that we should brainstorm multiple ideas together and choose our top 3 favorite by voting. In order to decide, everyone took part in researching on a 2 words from the brainstorm. A short summary of what that certain word could branch out to and give us an idea and know what to vote for if it intrigue us.

Research:

After choosing a topic "teacups" and receiving approval from Ms. Anis, we went into in dept research on how teacups came to be and all of its historical values and meanings behind it. Then we were to think of ways on how we could develop that idea into social activities for people to enjoy.

Here is the proposal slides

Field Study And Data Collection

For the 2nd task, we were given time to go research about our topics physically and virtually. Such as, having an interview at tea shops. We used a couple of different methods for our data collection:

Interview
Survey
First-hand experience (netnography)
Secondary research

We went to visit two tea shops to interview them and take some pictures after they have consented to it. On the other hand, another group mate made an online survey to figure out what people would think of tea culture turning into a game. As for the first-hand experience, we tried playing games or testing out websites similar to what we wanted for our game design. Lastly for secondary research, we searched online through some articles and official websites regarding to our topic.

Process:

During Task 2, my group mate, Dhina and I went to interview a tea master from a tea shop called Hi-Tea Malaysia. The tea master, Ms. Lee gave us an explanation and guidance on how certain Chinese tea cup designs have its own symbolisms.

Here are the interview questions we have asked:

How do you think the role of the teacup has evolved in tea culture over time?
Are there specific teacup designs in your shop that reflect traditional or cultural influences?
Do you find that customers are drawn to certain types of teacups based on cultural preferences or traditions?
How do you see the act of serving tea influencing social interactions in your shop?
Have you noticed if the choice of teacup affects the overall tea-drinking experience for your customers?
Do you incorporate any specific rituals or practices around tea service that highlight the importance of the teacup?
From your experience, how does the design of a teacup (material, shape, size) impact the taste or enjoyment of tea?
Do you think teacups play a role in promoting mindfulness or relaxation during tea consumption?
Are there any teacup designs specifically meant to enhance the health benefits of tea, like those used in traditional Chinese medicine?
How do you select the teacups you use or sell in your shop? Do you prioritise specific materials, craftsmanship, or aesthetics?
Have you noticed any modern trends in teacup design that reflect changes in how people enjoy tea today?
Do you think teacup design today still carries the same meaning and significance as it did in the past? Why or why not?

Slides:

I contributed in doing research through games as a first-hand experience research.

Click Here To See The Slide

Final Task

The last task was that we had to create 5-10 tiktok videos to show our ideas.

Animating Process:

I created a storyboard for the teaser I was assigned to make.

After that, I moved on to creating the animation for the video and I helped colour one of the animation for my group mate.

After that, I edited the teaser animation on Capcut and helped posted some of the other videos from my group mates.

TikTok Profile:

Here is the TikTok profile we made.

TikTok Profile

Feedback

WEEK 1

Formed a group, pick a topic related to everyday design.

WEEK 2

We proposed three of the topics (teacups, board games, constellations) we had considered and Ms. Anis was interested in the Chinese teacups, which was also the most detailed.

WEEK 3

We showed her the three ideas and she was most interested in the game as the other two were too straight-forward. Revised the website idea to be more interactive.

WEEK 4

We showed her the revised version of the website idea and got approved. She said to either proceed with the game or website (more doable time-wise).

WEEK 5

We consulted Ms. Anis regarding our progress work and whether we were on the right track. She said to highlight what was said during the interview to put in the slide rather than putting the whole transcript. No need interview transcript and presentation video.

WEEK 6

We showed Ms. Anis our video ideas. She recommended and liked the ideas of animatics and told us we should delegate the task to produce quality work. Those who cannot do digital art can do backgrounds on traditional to help along or work on data gathering for infographics.

WEEK 7

Continuation on Final Project (no consultation).

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Te Li Wen (0367811)