Advanced Typography - Task 2 Key Artwork & Collateral

|| 19/5/2025 - 18/6/2025 (Week 5 - Week 9)

|| Te Li Wen, 0367811

|| Advanced Typography

|| Task 2 Key Artwork & Collateral

1. LECTURES

Refer back to Task 1 for lecture 1 to 5

2. INSTRUCTIONS

Task 2: Key Artwork & Collateral

Module Information Booklet below

https://drive.google.com/file/d/1nd3fZ8PxqWPcVXoOJb25KxRR7eZu1qTb/preview

3. Process Work

Task 2 (A)

Ideation:

First off, we were tasked to make a mind map to get an idea on the direction of how we wanted our wordmark to look. At first I did not know what kind of wordmark I wanted and tried various styles

Figure 1.0 Mind Map Sketch (Week 5, 19/5/2025)

However, I received feedback that my references was not enough and it did not follow my keyword that I chose but my tutor mentioned he did find one of the wordmark interesting so I tried exploring more on that.

I searched for more references from Pinterests. These are the references of what I had in mind.

Figure 1.1 Reference From Pinterest (Week 5, 19/5/2025)

I sketched my ideas into the mind map based off of these references and added my own spin into it.

Figure 1.2 Idea Experiment Sketches (Week 5, 19/5/2025)

I had to pick 1 out of these wordmarks I made so I asked my friends for opinions on what they would think looks the best and the final decision was this.

Figure 1.3 Final Sketch Choice (Week 6, 21/5/2025)

My tutor was fine with my wordmark and told me to just fix certain parts like how the side of the 'N' was extended too high and to try to adjust a little bit on the arch so it looks more visible and clean.

I followed his advice and also made my layout of how the images would look on my Instagram.

Figure 1.4 Digitalisation Of Wordmark (Week 6, 27/5/2025)

This is the final digitalization.

Figure 1.5 Final Digitalised Wordmark (Week 7, 3/6/2025)

After making the final digitalization wordmark, it was approved. I then moved on to creating the color palettes.

Figure 1.6 Grid Process Wordmark (Week 8, 10/6/2025)

Then I started on my animation using Adobe Illustrator and then imported the frames into Photoshop.

Figure 1.7 Animation Process (Week 8, 10/6/2025)

I made a storyboard of how I wanted my animation to look and then executed it in Adobe Illustrator.

This is the finalized animation of my wordmark.

Figure 1.8 Wordmark Animation (Week 8, 15/6/2025)

Final Outcome:

Figure 1.9 Black Wordmark On White Background (Week 9, 18/6/2025)

Figure 2.0 White Wordmark On Black Background (Week 9, 18/6/2025)

Figure 2.1 Colour Palette (Week 9, 18/6/2025)

Figure 2.2 Wordmark In Actual Colors In Lightest Shade Of Colour Palette (Week 9, 18/6/2025)

Figure 2.3 Wordmark In Lightest Shade Of Colour Palette On Darkest Shade Of Colour Palette (Week 9, 18/6/2025)

Figure 2.4 Final Wordmark Animation (Week 9, 18/6/2025)

Figure 2.5 Task 2A PDF Compilation (Week 9, 18/6/2025)

Task 2 (B)

Figure 2.6 Grid Wordmark (Week 8, 10/6/2025)

This is where we were to show how our grids would look on Instagram. I fixed certain designs according to my tutor's advice since he said I could add more to my design and this is how it came out.

Task 2 Final Compilation:

Figure 2.7 Black Wordmark On White Background (Week 9, 18/6/2025)

Figure 2.8 White Wordmark On Black Background (Week 9, 18/6/2025)

Figure 2.9 Colour Palette (Week 9, 18/6/2025)

Figure 3.0 Wordmark In Actual Colors In Lightest Shade Of Colour Palette (Week 9, 18/6/2025)

Figure 3.1 Wordmark In Lightest Shade Of Colour Palette On Darkest Shade Of Colour Palette (Week 9, 18/6/2025)

Figure 3.2 Final Wordmark Animation (Week 9, 18/6/2025)

Figure 3.3 Task 2A PDF Compilation (Week 9, 18/6/2025)

Figure 3.4 Spread Layout (Week 9, 18/6/2025)

Figure 3.5 Collateral 1 (Week 9, 18/6/2025)

Figure 3.6 Collateral 2 (Week 9, 18/6/2025)

Figure 3.7 Collateral 3 (Week 9, 18/6/2025)

Instagram

Link: https://www.instagram.com/j.o.0.n.___?igsh=bm5mZ21lY3R5cndv&utm_source=qr

Figure 3.8 Screenshot of Instagram Page (Week 9, 18/6/2025)

Figure 3.9 Task 2B PDF Compilation (Week 9, 18/6/2025)

4. Feedback

Findings

After receiving feedback from my tutor, I significantly improved my design skills and problem-solving approach. I’ve learned that every design requires a strong foundation to build upon, allowing ideas to grow, evolve, and become more refined through exploration.

6. Further Readings

Figure 4.0 Ideas: Computer Typography Basics (Week 9, 18/6/2025)

While reading through these pages on typography, I learned about the importance of text scaling, font effects, and font sizing in design. I discovered that stretching fonts horizontally or vertically can distort their original design, so it’s better to use true condensed or extended versions when available. It was also interesting to learn how effects like outline and shadow, which were once popular, are now considered outdated if overused. Modern design tools offer more refined ways to apply these effects.

The section on font sizes helped me understand how type is measured in points, with 72 points equaling one inch. I also learned that even fonts at the same point size can look different depending on their style. Generally, body text should be between 9–12 points, but the ideal size depends on the font, the audience, and the layout. This made me more aware of how crucial font size is for readability and how small text can negatively affect the user’s experience.

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Te Li Wen (0367811)