Typography | Task 3: Type Design & Communication
|| 4/11/24 - 24/12/2024 (Week 7 - Week 14)
|| Te Li Wen, 0367811
|| Typography
|| Task 3
TABLE OF CONTENTS
1. Lectures
2. INSTRUCTIONS
Task 3: Type Design & Communication
Module Information Booklet below
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3. Process Work
Research:
Figure 1.0 Reference Image From Pinterest Url
To begin, I explored Pinterest for inspiration and to get a sense of the design direction I wanted for my typeface. Here are a few references that I found particularly interesting.
Ideation:
Our first task was to design our own display fonts, beginning with a
meticulous dissection and analysis of the letters h, o, g, and b.
Figure 1.1 Practice Dissection, Week 8 (10/11/2024)
I tried practicing how to dissect with the letter m first to get the hang of
how to dissect.
Figure 1.2 Dissection of h,o,g and b, Week 8 (10/11/2024)
I then analyzed the letters h, o, g, and b, as it was a requirement outlined in the instructions provided on Teams.
Drawing from my understanding practice of dissecting, I
started sketching my envisioned letterforms on graph paper, carefully refining
their design and structure. I experimented with various markers to explore how
different strokes would appear.
Figure 1.3 Black Chisel Calligraphy Pen Sketch, Week 9 (18/11/2024)
My tutor pointed out that the design was too inconsistent, noting that the
letter styles were overly elaborate.
Figure 1.4 Black Round Tip Marker, Week 9 (18/11/2024)
This sketch was rejected since it wasn't what my tutor wanted.
Figure 1.5 Dark Blue Angled Calligraphy Marker Sketch, Week 9 (19/11/2024)
My tutor approved and appreciated this sketch; however, she noted that the ink
was too thick and had bled around the edges of the letters, making them
unclear. She recommended trying a new pen marker while maintaining the same
style I used for this design.
Figure 1.6 Blue Chisel Calligraphy Pen Sketch, Week 9 (19/11/2024)
This was the final sketch design approved by Ms. Vitiyaa, allowing me to move
on to the next step: digitalization.
Digitalization Process:
Figure 1.7 Digitalization of The First Letter, Week 10 (25/11/2024)
I started by using the pen tool to trace the shape of the letter "O,"
following the outline of my sketch.
Figure 1.8 Digitalization of All The Letters, Week 10 (25/11/2024)
These is the designs I created and submitted for my tutor's approval before moving forward to FontLab to download our design. Upon receiving feedback, Ms. Vitiyaa advised me to revise the letters O, S, C, and G, as they didn’t appear to belong to the same family as the other letters. I made slight adjustments by thinning certain parts to ensure consistency with the line weights of the other letters.
Figure 1.9 Fontlab Process, Week 11 (9/12/2024)
After making slight adjustments to the letters O, S, C, and G, Ms. Vitiyaa approved the design and gave me the go-ahead to proceed to FontLab. I adjusted and fixed the spacing of the letters so they don't feel too cramped together.
Figure 2.0 Fontlab Process, Week 11 (9/12/2024)
Once I downloaded my typeface design, I began creating a poster featuring it. The quote I used was, 'DESIGNING TOO, CHILLING TILL THE END! #STILL GONE..' and it was approved without any revisions, allowing me to proceed with my final submission.
Final Outcome:
Download font here:
Figure 2.1 Fontlab Screengrab, Week 11 (9/12/2024)
Figure 2.2 Final Type Construction in Ai (JPEG), Week 11 (9/12/2024)
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Figure 2.3 Final Digitalization (PDF), Week 8 (17/11/2024)
Figure 2.4 Final JPEG A4 Black & White Poster, Week 11 (10/12/2024)
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Figure 2.5 Final PDF A4 Black & White Poster, Week 11 (10/12/2024)
4. Feedback
Week 9
Specific Feedback
Ms. Vitiyaa chose one of my designs but told me to use a better pen to
improve the design since the one she chose was too thick and the ink
spreadded around the edges of the letters. After I had completed
redesigning, Ms. Vitiyaa approved my work and I could proceed to
digitalizing my work.
General Feedback
Ms. Vitiyaa instructed us to complete our designs for her review and
approval before moving forward with digitizing our work.
Week 10
Specific Feedback
Ms. Vitiyaa carefully reviewed my e-portfolio, pointing out areas I had missed
or mistakes I needed to correct. She also suggested brightening the text
colors, noting that dull shades might make the content harder to read.
General Feedback
This week, we focused on finalizing our digital designs and refining our
e-portfolios, while she reviewed everyone’s progress and provided feedback.
Week 11
Specific Feedback
Ms. Vitiyaa pointed out that some letters in my typeface didn't appear cohesive as part of the same family. After making the necessary adjustments, she approved the design, allowing me to move forward with creating my poster.
General Feedback
This week, our tutor asked us to review and work towards completing our typeface design.
Week 12
Specific Feedback
Ms. Vitiyaa reviewed my poster and approved it, allowing me to proceed with submission without requiring significant changes.
General Feedback
Earlier this week, Ms. Vitiyaa reviewed our progress on the completed typeface design and continue to the next phase: creating our poster using the typeface we had made.
Week 13
Specific Feedback
Ms. Vitiyaa approved my work and e-portfolio, noting that I only needed to finalize everything.
General Feedback
This week, Ms. Vitiyaa plans to review our final posters featuring our typeface designs.
Week 14
Specific Feedback
During the final week, Ms. Vitiyaa did not mention my name for any E-Portfolio revisions, so I was all set. She stated that those who weren’t called out had their E-Portfolios in order and no longer needed to worry about them.
General Feedback
For our final class, Ms. Vitiyaa could give us our final consultation and make sure we could all move on to the next semester.
5. Reflections
Experience
I was thrilled to begin working on our own typeface designs for this task.
During the sketching phase, I often felt anxious about whether my tutor would
approve my work. However, to my surprise, my designs were approved, and the
process progressed smoothly from there.
Observation
I often helped my friends by providing feedback and offering advice to refine their work. It was a rewarding experience, as it allowed me to see their progress while also reflecting on my own. Over time, I noticed significant improvement in my designs, as I made a point to refine them after each round of feedback. Week by week, I became more confident in my abilities, constantly learning and evolving my design process.
Findings
While creating my digitized letters, I noticed some mistakes and worked on
improving them after receiving feedback from my tutor and friends. I realized
that seeking opinions from others and observing their work significantly
enhanced my ideas and overall design.
6. Further Readings
Fig 2.6 Typographic Design: Form and Communication (2015) (Page 17, 18)
I reviewed pages 17 and 18 to draw inspiration for my font designs and gain valuable insights.
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